Course Syllabus
Course: BUS 1110
Division: Business and Applied Tech
Department: Business
Title: Digital Media Tools
Semester Approved: Spring 2024
Five-Year Review Semester: Fall 2028
End Semester: Fall 2029
Catalog Description: Students will become familiar with the basic skills and techniques used to communicate through the design and creation of powerful media productions. This course will provide an introduction to industry-standard software tools that are used to create and edit images, audio, video, and more. The course consists of hands-on assignments that encourage students to apply newly acquired skills and to think critically. This course is cross-listed as COMM 1800.
Semesters Offered: TBA
Credit/Time Requirement: Credit: 4; Lecture: 4; Lab: 0
Justification: Creating and communicating through digital media is essential to digital marketers, entrepreneurs, and many other occupations. Digital marketing is a 5-star job and since many digital marketing jobs can be done remotely, this creates a strong career path for Central Utah. This course is a requirement for the Certificate of Proficiency in Digital Marketing, Certificate of Proficiency in Communication, Certificate of Proficiency in Marketing, and Certificate of Proficiency in Business and Music Technology.
Student Learning Outcomes:
Students will use industry-recognized software to create and edit digital images. Students will be assessed through assignments, exams, and/or projects. The instructor will provide feedback.
Students will use software to create and edit their own digital audio and video productions. Students will be assessed through assignments, exams, and/or projects. The instructor will provide feedback.
Students will become familiar with digital media terminology and theory. Students will be assessed through assignments, exams, and/or projects. The instructor will provide feedback.
Content:
In this course, students will learn the skills necessary to use industry-standard software tools as they relate to the following areas:Image Editing - Edit existing bitmap and vector images; Create original images.Audio Editing - Edit existing audio; Create original audio filesVideo Editing – Edit existing video; Create original slideshow and video productions.This course is designed to welcome and foster talent in all students.
Key Performance Indicators:
Assignments 40 to 60%
Exams/Projects 20 to 40%
Signature Project and Reflection Assignments 10 to 20%
Representative Text and/or Supplies:
N/A
Pedagogy Statement:
This course will primarily be an online class. Content will be taught through hands-on activities and guided practice. Applying newly acquired Digital Media skills to a variety of projects and assignments will reinforce comprehension and proficiency and will inspire students to think critically.
Faculty will strive to foster an environment of respect and success for all students. Students will work on a variety of formative assignments to gain confidence before completing summative assessments.
Instructional Mediums:
Lecture
Online
Hybrid
Maximum Class Size: 25
Optimum Class Size: 20
