Course Syllabus
Course: BUS 1300
Division: Business and Applied Tech
Department: Business
Title: Social Media Marketing
Semester Approved: Summer 2022
Five-Year Review Semester: Spring 2027
End Semester: Spring 2028
Catalog Description: Social media allows businesses to gain a competitive advantage by creating and distributing relevant content to clearly-defined audiences. Students entering the workforce must utilize new and ever-changing social media marketing strategies to help businesses succeed. In this course, students will be introduced to effective social media tools and tactics that can immediately be applied as they enter the business world.
Semesters Offered: TBA
Credit/Time Requirement: Credit: 3; Lecture: 3; Lab: 0
Clock/Hour Requirements: 90
Justification: Students will be introduced to the continuously evolving world of social media marketing. Many entrepreneurs and employees are required to assume increased social media responsibilities and possessing a broad understanding of general theories is not enough for them to be successful. This course serves students who want to expand their knowledge and skill-base to include the latest social media tools and techniques in order to be successful.
This course is a requirement for the Entrepreneurship, Marketing, and Business and Music Technology proficiency certificates.
Student Learning Outcomes:
Students will understand how to optimize and develop profiles on social media networks. Students will be assessed through assignments, exams, and/or projects.
Students will be able to recognize and analyze new social media trends and developments. Students will be assessed through assignments, exams, and/or projects.
Students will be able to recognize and develop a successful social media strategy. Students will be assessed through assignments, exams, and/or projects.
Students will complete a final signature project that includes a social media marketing plan. Students will be assessed through assignments, exams, and/or projects.
Content:
This course will include the following topics:
Social Media Marketing Strategy and Planning
Social Selling/e-commerce
Social Media Data Management and Measurement
Real World Case Studies
Social Media Marketing Plans
The course is designed to foster talent in all students. Students will be encouraged to share personal experiences and a wide variety of examples will be presented to help students see the global aspect of business.
Key Performance Indicators:
Assignments and Participation 30 to 50%
Projects and Simulations 15 to 25%
Quizzes and Exams 15 to 25%
Signature Project and Reflection Assignments 10 to 20%
Representative Text and/or Supplies:
Charello, Michelle, Essentials of Social Media Marketing, Stukent, current edition or equivalent
Mimic Social (social media marketing simulation), or equivalent
Pedagogy Statement:
This class may be taught face-to-face or online. Content may be delivered through a variety of teaching methods including videos, quizzes, projects, assignments, and simulations. Teaching resources will be representative of a variety of real-world applications. Students will find relevance in their learning by focusing on topics of personal interest.
Faculty will strive to foster an environment of respect for the differences that improve upon and are found in the classroom and business world. Students will work on a variety of formative low-stakes assignments to gain confidence in their skills before performing summative high-stakes assessments.
Instructional Mediums:
Lecture
Online
Hybrid
Maximum Class Size: 25
Optimum Class Size: 20
