Course Syllabus
Course: AGBS 1830
Division: Business and Applied Tech
Department: Business
Title: Agriculture Computer Applications and Direct Marketing
Semester Approved: Spring 2024
Five-Year Review Semester: Fall 2028
End Semester: Fall 2029
Catalog Description: This course provides the opportunity for students majoring in agriculture fields to gain a comprehensive overview of essential computer skills, farm management software, and how common computer programs can be used for agricultural applications. Some of the computer programs will include Word, Excel, QuickBooks, PowerPoint, GIS applications, Google Docs, etc. In parallel, students will be introduced to fundamental principles of direct marketing tailored specifically for the agricultural sector.
Semesters Offered: Fall
Credit/Time Requirement: Credit: 4; Lecture: 4; Lab: 0
Repeatable: Yes.
Justification: Understanding computer applications and marketing as they directly apply to agriculture is essential to maintaining the food, fiber, and fuel supply chain. This course aims to equip students with hands-on experience in using various computer programs for agricultural applications and understanding basic marketing principles specific to the industry. By offering a practical blend of skills and knowledge, the course prepares students to succeed in the evolving field of contemporary agriculture.
Student Learning Outcomes:
Students will develop or more fully understand computer basics including understanding hardware, software, basic operating systems, file management, and file organization. Assessment will occur through assignments.
Demonstrate the ability to create and use documents, spreadsheets, and presentations. Assessment will occur through assignments and oral presentations.
Understand basic data management and storage options. Assessment will occur through exams and quizzes.
Demonstrate basic skills in searching the internet, using AI technology, and maintaining online security and privacy. Assessment will occur through exams and a capstone project.
Demonstrate the ability to use various email and communication tools. Assessment will occur through quizzes.
develop a basic understanding of marketing strategies in the agribusiness sector. Assessment will occur through assignments.
Understand and implement direct marketing techniques for agricultural businesses. Assessment will occur through an oral presentation and a capstone project.
Identify and evaluate relevant social media platforms for agricultural businesses. Assessment will occur through assignments.
Demonstrate the ability to develop engaging and shareable social media content suitable for the agricultural audience Assessment will occur through quizzes and assignments.
Demonstrate the ability to produce high-quality content for various marketing channels, including social media and direct marketing materials. Assessment will occur through assignments and a capstone project.
Content:
Students will learn practical, hands-on knowledge and understanding of various computer programs and their potential use in agriculture applications. Programs include Word, Excel, QuickBooks, PowerPoint, GIS applications, Google Docs, etc. Students will gain proficiency in leveraging computers for farm operations and cultivating a strategic approach to direct marketing. Marketing topics include understanding agribusiness marketing fundamentals, brand creation and identity, direct marketing strategies, and leveraging the use of social media for agricultural businesses.
Key Performance Indicators:
Student learning will be based upon several performance indicators which will show competency in this area, primarily through assignments and activities as these will be fundamental in the designing and operation processes.
Oral presentation 5 to 10%
Assignments 20 to 30%
Quizzes 10 to 20%
Exams 20 to 30%
Capstone project 20 to 30%
Pedagogy Statement:
Course instruction will take place in a lecture/lab setting, utilization of Learning Management Systems such as Canvas, and hands-on learning with resources from inside and outside the classroom. This course will encourage and welcome respectful dialogue from a diverse range of ideas, topics, and perspectives. In addition, equitable access will be available to all involved in this course including students and faculty. This course will encourage innovation and entrepreneurship in agriculture by exploring emerging trends, technologies, and business models.
Instructional Mediums:
Lecture/Lab
Maximum Class Size: 25
Optimum Class Size: 20
