Social Media

A few things to keep in mind:

• Please do not open a new social media account without first consulting with the Social Media Specialist.
• We get many requests for event postings on the Snow College accounts. If the target audience of your event is current Snow College students, the MySnow portal is the best place to advertise.
• If you have exciting things happening in your classroom, feel free to send photos to the Social Media Specialist. While we won’t be able to utilize all photos or videos sent, we will use what we can for department highlights. Better yet, if you have a lecture or demonstration coming up that will demonstrate hands-on learning or student engagement, let our photographer know. When possible, our office will send someone to get a few photos for marketing purposes.

Please contact Tyler Smith in the Office of Marketing & Communication regarding Snow College Social Media at 435.283.7016 or ude.wons@7htims.relyt

Social Media Guidelines

Social media tools, uses and challenges evolve constantly, and the college continuously monitors our strategies and best practices for using these media outlets. The following guidelines for those initiating social media feeds that involves the college, its departments, programs, groups, organizations and individuals. It is also a reference for those managing existing feeds, so that the college's efforts in social media communications are as consistent as possible.

Official Snow College Social Media Sites shall reside under the jurisdiction of the Snow College’s United States of America Registered Service Mark No. 4,579,457 for official use by and the benefit for Snow College.

Snow College is committed to fostering an educational environment that allows for freedoms of speech and expression in accordance with the First Amendment to the U.S. Constitution. However, the College will not tolerate any activity or posting on an Official College Social Media Site that loses First Amendment protection such as any unlawful, defamatory, or obscene (as defined by Utah and federal law) activity or posting. The College reserves the right to remove any such posting without notice. The College also reserves the right to refer social media activity to the applicable social media platform and/or appropriate authorities for appropriate action.

These guidelines apply to faculty and staff, including student employees, who engage in internet conversations for work-related purposes or who are asked by supervisors to use or participate on social media as part of his or her job responsibilities.

• Employee Use – When using social media as a part of their official duties, and/or when presenting oneself in social media settings as a College representative, employees must comply with applicable College policies governing employee behavior and acceptable use of electronic and information resources.
• The Office of Marketing and Communications shall oversee the Snow College presence on all social networking sites and shall evaluate whether to launch a presence on any new sites or platforms as they become available.
• Managers, editors, contributors, etc. of Official College Social Media Sites shall read, understand and follow the College’s Social Media Policy, Guidelines, and Best Practices and use the appropriate Snow College hashtags(#) as contained on the College website but you are not limited to only using Snow College hashtags(#).
• Primary administrative/editing rights for Official College Social Media Sites will be assigned only to College employees. Official College Social Media Sites will have a minimum of two managers to ensure that the site is consistently managed. Should one manager be unavailable, a second manager will be assigned to manage the site. At least one of the two managers shall be the College’s Office of Marketing and Communications.
• All content posted to social media platforms are dependent upon the ADA compliance of the specific platforms to which the posts are submitted. Accessibility guidelines apply to the content on the social media platform, not the features or functionality of the platform. If the platform does not provide an accessible feature, it is not in violation of College’s accessibility guidelines.
• All Official College Social Media Sites must respect and not violate intellectual property rights, federal Copyright law and College policies.
• Snow College does not pre-screen posted content, but it shall have the right to remove, in its sole discretion, any content that it considers to violate policy or guidelines. The college does not endorse or take responsibility for content posted by third parties. All existing sites or pages that represent Snow College are reviewed routinely and may be amended or, when necessary, removed.
• Snow College social media sites are not for personal benefit or gain, nor the benefit or gain of any other individuals or outside organizations.
• Respect copyright, fair use, and financial disclosure laws. Strive for accuracy and give credit where credit is due. When using the thoughts, ideas, quotes, pictures, videos, etc. of other parties, give them credit for their work. Provide a link when possible.

New Social Media Account Approval Process

• To request a new college social media site for a department or office, the department head or club advisor for the entity making the request shall submit the online request form for the department, office or organization. The submitter shall have read and understood the Snow College Social Media Policy, the Social Media Guidelines and Best Practices, and have agreed to the responsibilities and uses of managing a social media presence.
• The request form for a new social media site is available on the College’s Office of Marketing and Communications website.
• The submitted request to the College’s Office of Marketing and Communications will be reviewed and discussed with the department head and the request shall meet the criteria for approval of social media initiatives as included in the Social Media Policy and Guidelines. Advisors for student clubs must also receive approval by the Director of Student Life. Upon approval of a new social media site, the Office of Marketing and Communications will create the new site and assign access to the site to the submitter or assignee.
• The level of editorial participation that will be enforced for College presence or content submission on social media sites shall be identified and agreed upon with the Office of Marketing and Communications and the department/office during the approval process.

Snow College Portal Guidelines

Snow College is committed to fostering an educational environment that allows for freedoms of speech and expression in accordance with the First Amendment to the U.S. Constitution. However, the College will not tolerate any activity or posting on the MySnow portal that loses First Amendment protection such as any unlawful, defamatory, or obscene (as defined by Utah and federal law) activity or posting. The College reserves the right to remove any such posting without notice and you may loss the right to post on the portal.

These guidelines apply to faculty, staff, and students.

What unlawful, defamatory, or obscene activity or posting may include:

• No profanity
• No references to illegal activities
• No sexual content, or references to sexual activities
• No bullying or harassment of any kind
• No spam
• Please respect the privacy of others

Best Practices

Posts must be made in the correct channels, and the correct channels only. For example, items for sale go in the Buy & Sell channel, found items in the Lost & Found, etc. If they are not posted in the correct channels, they will be deleted. This will not count as a violation.