Social Media Marketing Agenda

Print this page

Course Name: Social Media Marketing Agenda

Day One: The Basics of  Social Media

 

Social Media: An Introduction

·         What is social media? Why is it important? 

·         Who is using social media and why? 

·         Social media vs. traditional marketing 

 

What Makes a Good Social Media Campaign 

·         Developing goals for your social media campaign 

·         Implementing a plan that works for you 

·         Using social media as a customer service tool 

 

Social Media Platforms — Choosing the Right One for Your Needs 

·         The big boys: Facebook and Twitter

·         Other players: LinkedIn, YouTube, MySpace, and Wikipedia 

·         The up-and-comers: Pinterest, Instagram, Google+, and more 

·         Check-Ins: FourSquare, Groupon, and other location-based options

 

How Success Is Measured

·         Metrics: what to look for to measure impact 

·         Different tools to measure your influence 

·         ROI: the numbers that really matter

 

Finding Your Voice

·         Creating compelling content that will encourage followers 

·         Keywords: how to use them the right way

·         Simple ways to come across as authentic 

 

Day Two: Using Social Media Like a Pro

 

Increasing Your Reach and Engagement

·         How often to post: strategies for finding what works for you

·         Paid media, pay-per-click ads, and paying for followers — a good idea?

·         Developing timing, target, and tone

 

Best Practices to Help You Maximize Impact

·         Connecting, amplifying, and maintaining your social media presence

·         Monitoring your campaign: how much time should you spend? 

·         Avoiding damaging your brand

 

Managing Your Online Reputation 

·        Why it pays to be likable

·        Strategies for writing posts and tweets that will generate interest and responses

·        The best way to handle criticism — respond or ignore?

 

Case Studies From Successful Social Media Campaigns

·         How great organizations use social media

·         Handling negativity: examples of dos and don’ts 

·         Big and small organizations: how they differ and how they’re alike

 

Applying What You’ve Learned

·         Reviewing what you’ve learned

·         Determining how to apply your new knowledge for maximum impact

·         How to generate and maintain your social  media momentum