BEGIN:VCALENDAR
METHOD:PUBLISH
VERSION:2.0
PRODID:-//OmniUpdate//OU Campus//EN
BEGIN:VTIMEZONE
TZID:America/Denver
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:TNaN00
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:TNaN00
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
RRULE:FREQ=WEEKLY;UNTIL=TNaN00;BYDAY=MO
SUMMARY:Social Media Marketing Agenda
LOCATION:
DTSTART;TZID=America/Denver:TNaN00
DTEND;TZID=America/Denver:TNaN00
URL:https://snow.edu/_archived/richfield-old/Social Media Marketing Agenda.html
X-TRUMBA-CUSTOMFIELD;NAME="Event Type";ID=21;TYPE=number:General College Template
X-TRUMBA-CUSTOMFIELD;NAME="Category";ID=33823;TYPE=CustomAsset:Community \,Community Education
X-TRUMBA-CUSTOMFIELD;NAME="Event image";ID=40;TYPE=Image:
DTSTAMP:20221123T000000
DESCRIPTION:Day One: The Basics of  Social Media\n \nSocial Media: An Introduction\n·         What is social media? Why is it important? \n·         Who is using social media and why? \n·         Social media vs. traditional marketing \n \nWhat Makes a Good Social Media Campaign \n·         Developing goals for your social media campaign \n·         Implementing a plan that works for you \n·         Using social media as a customer service tool \n \nSocial Media Platforms — Choosing the Right One for Your Needs \n·         The big boys: Facebook and Twitter\n·         Other players: LinkedIn\, YouTube\, MySpace\, and Wikipedia \n·         The up-and-comers: Pinterest\, Instagram\, Google+\, and more \n·         Check-Ins: FourSquare\, Groupon\, and other location-based options\n \nHow Success Is Measured\n·         Metrics: what to look for to measure impact \n·         Different tools to measure your influence \n·         ROI: the numbers that really matter\n \nFinding Your Voice\n·         Creating compelling content that will encourage followers \n·         Keywords: how to use them the right way\n·         Simple ways to come across as authentic \n \nDay Two: Using Social Media Like a Pro\n \nIncreasing Your Reach and Engagement\n·         How often to post: strategies for finding what works for you\n·         Paid media\, pay-per-click ads\, and paying for followers — a good idea?\n·         Developing timing\, target\, and tone\n \nBest Practices to Help You Maximize Impact\n·         Connecting\, amplifying\, and maintaining your social media presence\n·         Monitoring your campaign: how much time should you spend? \n·         Avoiding damaging your brand\n \nManaging Your Online Reputation \n·        Why it pays to be likable\n·        Strategies for writing posts and tweets that will generate interest and responses\n·        The best way to handle criticism — respond or ignore?\n \nCase Studies From Successful Social Media Campaigns\n·         How great organizations use social media\n·         Handling negativity: examples of dos and don’ts \n·         Big and small organizations: how they differ and how they’re alike\n \nApplying What You’ve Learned\n·         Reviewing what you’ve learned\n·         Determining how to apply your new knowledge for maximum impact\n·         How to generate and maintain your social  media momentum\n
UID:98725be3-361d-46b4-a303-729af971ea36
END:VEVENT
END:VCALENDAR